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This piece explores expressions of love and marriage through a narrative projection of film, typography and audience participation. The piece was a collaboration between Pico, Observatory London and Windy Lo, an award winning wedding gown designer in a piece that bridges Asia and Europe.
Pack Design & Launch
I led the creative for the pack and all of the collateral from digital to POS. This was a flagship launch that included sampling kits and branded incentives, website and promotional campaigns, as well as complete POS for retail and branded smoking areas.
Marlboro wanted to increase their brand leadership in the Super-Cooling Menthol segment and accelerate growth and share of market. Marlboro extended their leading “Ice Blast” line of Super-Cooling Menthol cigarettes to include 1mg., 5mg. and an upgrade to the existing 8mg product.
Product Design & Launch
Marlboro Menthol | Ice Blast
Marlboro Menthol | Ice Blast
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